So today is national underwear day! A day of much celebration here at Mio Destino. We know a good lingerie set can make you look and feel fabulous all day, which is why it deserves a whole day of praise. It is an exciting time in the world of lingerie, full of so many stunning colours, beautiful materials and sassy designs for you to fall in love with.
It seems fitting for the day that we take a little moment to think about just how much lingerie has developed over these past few decades. Of course ladies have been using garments to strap down their bust for a long long time, most likely dating back to ancient eras. However, it may be hard to believe, but the first bra with cups and straps which separates and lifts the breasts was first created in 1914.
An American lady named Mary Phelps Jacob attached two handkerchiefs together and made shoulder straps from ribbons to make the first concept of a modern day bra. It was a convenient solution to wear with her sheer evening dress, as a corset was sticking out in all the wrong places. Her creation was a success, and the idea soon spread. Mary ran a small business selling her invention which she called Caresse Crosby. She sold the business to Warner’s in 1935, who then introduced cup sizing, creating A, B and C cups. It was not until 1939 that the word bra was even introduced to our English dictionary!
Now take a look at the twentieth century. We can enjoy gorgeous silks, sexy laces and soft tulles in any shape or style we desire! Here at Mio Destino, we think that is something worth celebrating.