The Mimi Holliday Belle Amour Steel Satin Black Lace Boy Short is another cheeky classic from superb European lingerie designer Damaris. Damaris Evans began the high end designer lingerie brand Damaris in London, England.
Damaris had studied Women’s Fashion Design at the prestigious Central St Martin's College in London, Favourbrooks spotted the talent of Damaris and she was persuaded to stay with the company where she had completed her work placement for her degree. Soon after Damaris began her own English lingerie high fashion brand under the name Damaris.
Top High Street retailers clamoured for a more accessible diffusion line from her which gave rise to the hugely successful Mimi Holliday brand which has a cult following among younger women. The key to the Mimi Holliday success has been superb styling, the hipster shape knickers, flattering structure and the superb fit of the balcony bra. Mimi Holliday is a young, fun brand that is always in the press for its sultry designs.
Damaris won the Elle Style Award for ‘Young Enterprise of the Year’ for her 2003 Spring/Summer collection. Damaris is the only English lingerie designer to be invited to Buckingham Palace to meet the Queen for a Celebration of British Design in 2005.
Even Rihanna has fallen for the charm of the Mimi Holliday line and was seen in the Peach Lace with Caramac Balcony Bra in the video Hate That I Love You which was, for 10 weeks, in the top 20.
The Mimi Holliday Belle Amour Steel Satin Black Lace Boy short is made in silk satin highlighted with delicate black eyelash lace around the hips. The boy short is very figure hugging and tantilisingly revealing in a cheeky kind of way. The Mimi Holliday Belle Amour range is made in a steel coloured silk satin with contrasting black lace and includes matching items such as the padded super plunge bra, the padded plunge bra and the ultra feminine knickers.