Cart is empty

My Cart

item(s) - £0.00
Sign in

Should celebrities like Caprice become lingerie designers?

The Mio Destino lingerie team have just returned from the UKs main lingerie event, Harrogate Lingerie & Swimwear Exhibition in search of exquisite new spring/summer lingerie 2008 designs.

Buyers always look forward to new lingerie and swimwear trends and innovations as highlighted on Harrogate catwalk. This year is was Caprice that stole the show with the launch of her new lingerie range. Former supermodel, Caprice graced the catwalk at the shows finale. The high visibility of Caprice brings into question the latest phenomena of celebrities becoming lingerie designers.

Is Caprice just another victim of jumping on the Elle Macpherson celebrity lingerie bandwagon? Elle Macpherson has proven herself within the world of lingerie, as a businesswoman and hands on design partner. With sales reaching approximately 40 million a year, Macpherson definitely means business. Much of Macphersons success can be attributed to her reputation for producing high quality and stylish products with an excellent fit.

Caprice, former blonde supermodel turned singer/actress turned Big Brother housemate turned lingerie designer was quoted in the Telegraph as saying, I know everything about this business, except for the technical part I'm not interested in the technical side I only design I don't know how to make a bra.

What can we expect next? Perhaps Jessica Simpson will grace the next Harrogate catwalk with her new collection in February.

While celebrities try their hand at lingerie design, Mio Destino lingerie remains committed to promote designers we believe are the best in the industry, those who demonstrate high quality, technical superiority, fashion leadership and innovative lingerie designs. Our favourites at Harrogate were Aubade, Eternal Spirits, Princess Tam Tam and Argentovivo, as well as new collections soon to arrive at Mio Destino, including Marlies Dekkers, Simone Perele and I.D. Sarrieri.

The Mio buyers continue their quest of next season buying at Lyons Mode City Lingerie and Beachwear Fashion next week in France. Stay tune for our favourite picks!

Leave a Reply