On Tuesday, 18th December 2007 Americans raced to do their online Christmas shopping as delivery deadlines expired. The result was over 3 million orders and a Chase Paymentech Pulse Index high of $169 million in sales in a single-day. This was 42% higher than the comparable day of 15th December 2006.
Since the start of the 2007 holiday season, The Chase Paymentech Pulse Index has tracked online spending in the 2007 holiday season at 10 of the top 30 online retailers as ranked by the Internet Retailer magazine.
?We continue to see tremendous growth in sales and transaction volumes from Pulse Index merchants, which is representative of the sector?s performance as a whole,? said Michael P. Duffy, the president of Chase Paymentech.
High-street stores faced challenges due to bad weather, parking problems, high gasoline prices and procrastinating consumers while online retailers have seen consistent growth.
?Consumers typically know that a week to 10 days before the holiday is the ?safe period? to purchase items online and hopefully still get their gifts in time. Web retailers also were very proactive about clearly communicating specific shipping deadline dates, which no doubt contributed to the surge of online sales on 18th December. The big challenge for retailers now is to deliver on those expectations?, said Forrester Research principal analyst Sucharita Mulpuru.
Sucharita went on to say, ?The overall growth of eCommerce sales year-to-date has been about 20 percent, while holiday sales have been growing at around 29 percent.?
People seem to enjoy the ease and comfort of shopping online and lingerie, swimwear, corsets and sleepwear are popular commodities to buy online from etailers such as Victoria?s Secret, Figleaves, Mio Destino and big cup bras company, Bravissimo.
Trend analysts predict a continuing growth in online shopping in subsequent years.