A struggling store in Paraguay launched a promotional shopping day to boost sales and generate publicity. A whopping 80% discount was offered to any customer brave enough to come into the store and make purchases in their lingerie. Bra and pants clad men and women arrived in droves making the day a huge success with the store making a months takings in just one day. The power of lingerie harnessed to it's full advantage, genius!
For all you favourite designer lingerie brands why not check out the Mio Destino summer sale now!