Ichi, the sexy Danish fashion brand, has been expanding its market share in the UK and western Europe. The Ichi brand, with Simple Wish, Gestuz, Frank Q and B Young, forms the successful B Young group.
Ichi has accounts with the likes of Asos.com, House of Fraser, USC and Joy. The Ichi brand is predominantly aimed at a younger market with designs led by market trends though more recently the company has shrewdly begun to target an older audience. Offerings of denim, jerseys and wrap dresses designed by a skilful Danish design team are produced in their collections which are unveiled six times per year.
The Ichi brand has built a strong reputation for innovative and eye catching designs coupled with value for money which has given it strong growth in the Republic of Ireland, Northern Ireland, Denmark, Spain, Finland, Norway, Germany, Sweden, Russia, the Netherlands and the UK.
The Ichi brand ranks alongside UK fashion brand Chilli Pepper and other successful Danish brands such as Vila and Vero Moda.