A scheme launched by Hertsmere Borough Council has seen bright pink bins being installed at various recycling sites so women can drop off their unwanted bras. According to the BBC ‘some of the underwear will be sent to women in developing countries while other items will be recycled to raise money for the Breast Cancer Campaign.’
Ultimately the goal is to not only reduce items going to landfill, boost recycling but also help other women.
Cancer Research UK ‘is the largest single funder of breast cancer research in the UK’ and as a result of it’s tireless fundraising and dedicated research ‘breast cancer death rates in the UK have fallen by a fifth over the last ten years’. This simple recycling scheme is just one small effort of a much larger effort to help British women fight breast cancer. The charity encourages women to take the initiative and fundraise for themselves – whether is be a ‘dress in pink day’ at the office or a ‘movie marathon’ all goes to help fight the cause.
According to the charity ‘one in nine women will develop breast cancer at some point in their lives’, therefore continued fundraising and research is vital. Get together with your friends today and have some fun whilst raising money for a good cause.