In New York Topshop is the word on everybody’s lips. Fashionistas throughout the city who have been hawking after Topshop goods for years were elated when they could eventually buy it online and ecstatic when finally, they found out New York is getting a store all of its own.
Cleverly sponsoring (with cute beach huts and free beach mats) the McCarren park free summer pool parties every Sunday in Brooklyn, Topshop managed to cement their place amongst the hipsters who lead the fashion crowd.
Now however, after the excitement has reached fever pitch and the store THAT was promised for fall Topshop has had to postpone their much-awaited opening until spring - due to ‘construction delays’. Will this damage their chances with famously impatient New Yorkers? Probably not, it seems that good old British charm has won the Americans over and they are as excited as ever, believing it will be worth the wait.