ByNature is an ethical underwear company that has created a range using wood! Before you start thinking about splinters and nails, it’s not quite as rustic as that. The range is made from Lenpur which is a sustainable material based on white pine clippings. So please don’t dismiss this idea as an uncomfortable, stiff creation, it is the height of luxury with the added benefit of doing your bit for the planet.
The range has been designed by French designer Sophie Young and is uber clever! As well as being very fashionable with its ethical credentials by sourcing from renewable forests, the material (Lenpur) is biodegradable and anti-bacterial. As if all this isn’t enough, the material also regulates temperature ensuring the wearer (be it male or female – there’s a range for both) is never too hot or too cold!
Although ethical clothing is not something new, taking it to these extremes is, and ByNature have simply added another string to their ethical bow. The retailers offer a complete ethical lifestyle to consumers from bras to stationary! They will have to compete with already established luxury lingerie brands but in my opinion ByNature seem to be the greenest of green in the lingerie market.