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Drapers Etail Awards 2009 shortlist unveiled – Mio Destino selected

Drapers is the undisputable voice of the United Kingdoms fashion industry and is followed by the whole fashion industry.

This giant in the fashion scene gives the trends and news within the UK fashion world. Each week Drapers delivers breaking trends, exclusive sales data, fashion news, pages of international catwalks, superb fashion job selection and fascinating features.

The coveted Drapers awards, the Oscars of the fashion world, are an annual highlight of the industry calendar.

Drapers has now added a new award sector to its list to cover the expanding Etail market. The shortlist of entries for the first Drapers Etail Awards 2009 in January has just been announced. Mio Destino is thrilled to announce that we have been shortlisted alongside others such as River Island, Figleaves, Topman and Littlewoodsdirect.
Mio Destino is in the ‘Best Etail Marketing Initiative’ category competing with Warehouse, Simply Be, Aussie Bum, Chemical Records and Oasis and we’ll be biting our nails till late January when the awards are announced.

The nine categories of shortlisted retailers are as follows:

Best Customer Experience: River Island, Streetshirts, Asos, Reiss, Kurt Geiger and Oasis.

Best Etail Innovation: Littlewoodsdirect, Farfetch, My-Wardrobe, Matches and Chemical Records.

Best Etail Marketing Initiative: Warehouse, Simply Be, Aussie Bum, Mio Destino, Chemical Records and Oasis.

Best Etailer: Littlewoodsdirect, M and M Direct, Yoox, Simply Be, Asos and My-Wardrobe.

Best Independent Etailer: Cloggs, Start, Coco Ribbon, Xile Clothing, Sarah Coggles, Oi Polloi and Matches.

Multichannel Retailer: River Island, New Look, USC, Schuh, Topman, Reiss and Kurt Geiger.

Best New Etailer: Wellicious, Radley, New Look, Di-Moda Clothing, Sugar Plum Tree and Big Shoe Boutique.

Best Single-brand Etailer: Hunter Boot, Billy Bag, Anya Hindmarch, Links of London, Mulberry.

Best Specialist Etailer: Mama-la-mode, Childrensalon, Tie Warehouse, Figleaves, MyTights, Evans Sole heaven, Petit Feet.

The Drapers Etail Awards 2009 will be held at Sketch in London on January 29. Tickets cost £115.00 and if you wish to book your ticket then please email Mr. Geoff Smith at: [email protected]

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