Pamela Anderson may be better known for modelling bikinis, but Vivienne Westwood has hired the busty Baywatch star to be the face of her Spring Summer 09 collection. Vivienne Westwood flew to Los Angeles last week with a team of stylists and photographers to do the first shoot and it has been rumoured that Pamela is earning a lot of money from the deal, reportedly a six figure sum.
The pair met last year at one of Vivienne’s parties and they clicked straight away. She wanted to use Pamela in the campaign because of her quirkiness, but the details of the shoot are being kept a secret. Vivienne Westwood’s spring/summer collection is a beautiful mixture of colour and texture, with corset dresses, mesh cardigans and toga style cover-ups.
One of the messages of her last collection was "don't buy clothes" and she rails against consumerism, strange for a fashion designer who produces several collections a year, for an industry that is nothing if not about consumers. But there is no doubt that she loves what she does, producing beautiful clothes that have a meaning.