Lingerie for charity is a big seller for the American owned supermarket ASDA; announcing their decision to drop Jordan/ Katie Price from a campaign to promote breast cancer awareness, this came after the 31-year-old glamour model complained about the scarring on her breasts on her reality TV program ‘What Katie Did Next’. They will however continue to sell her lingerie range in attempts to raise money for the charity.
Barely out of the papers recently with various scandals, Jordan’s comments angered cancer victims who argued, on the BBC news, that Jordan’s scars are caused by her continued self-obsession with appearance whereas often cancer leaves much worse scars – both physically and mentally. All in all they feel Jordan simply is not a good role model for ASDA’s Tickled Pink Campaign, which is now entering its 13th year.
Over the years the Tickled Pink campaign has raised over 20 million and supports two key charities – Breast Cancer Care and Breast Cancer Campaign. Some supporters of the charity have responded to ASDA’s decision to drop Jordan with anger – pointing out that she raises a lot of money for the charity and this is what is most important.
As ever, at Mio Destino we encourage our readers to support Breast Cancer Awareness and get together with friends to raise money for the cause. A great way is to invest is Di Murini’s limited edition ‘Spotlight’ Swarovski crystal bras of which half the proceeds go to Against Breast Cancer.