As the credit crunch worsens, it appears women are not willing to sacrifice their beauty regime when needing to tighten finances. Nearly 1 in 3 women would prefer to eat less rather than skimp on beauty products and three quarters consider make-up and body treatments everyday essentials. The survey was conducted by beauty shopping site feelunique.com who asked 1000 women about their beauty shopping habits.
The beauty industry is worth 12 billion a year and the average woman spends £11.53 per week on cosmetics. Women obviously feel that looking good is an important part of their life. In fashion, the trend for cheap fast fashion is subsiding and being replaced with classic fashion. Despite the credit crunch, women are going back to buying expensive pieces that stand the test of time such as good quality shirts, cashmere jumpers and well fitting designer lingerie.