Mio Destino was born in the United Kingdom in 2006 and we’ve come a long way since then. We originally started as the lingerie etailer that eased the burden for men buying lingerie for their sweethearts. We are the premier online solution for men to impress their ladies and won a Drapers Etail award for ‘Best Etail Marketing Initiative’ in 2009.
While we continue to focus on providing our male customers fabulous lingerie and sleepwear gift options, we also provide an extensive collection of swimwear and shapewear that is predominantly purchased by our female customers.
We have become the place for men and women alike to shop for exquisite lingerie and sleepwear with a five star service.
We represent a combination of both well-known top lingerie brands and exciting new niche designers so that we have something for everyone and every budget. Currently we have over 60 different brands for you to choose from with more on the way.
One of the most exciting steps we took in 2012 was creating our own lingerie and sleepwear. Mio Sexy and Mio Lounge were born in October 2012 and shortly after in April 2013 Mio Classic was born. We wanted to create lingerie and sleepwear that is impressive, high quality and not available anywhere else other than Mio Destino. Our Mio collections are all about feeling good!
We source our own beautiful lingerie and sleepwear from all over Europe and the Americas. We meet with different suppliers and hand pick fabrics and products that we know you will love. The great thing about our Mio lingerie and sleepwear is that you can’t get it elsewhere, only at Mio Destino, so you’re purchasing something very unique. Want to find out more about our Mio range of lingerie and sleepwear? Head on over to our dedicated Mio page now.
We feel that buying lingerie should be a fun and pleasurable experience for all our customers and, as part of our five star service, we send every order beautifully packaged either in a sensuous black organza bag or a luxury gift box. Shopping at Mio Destino is all about treating yourself and your loved one.
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We hope you enjoy shopping at Mio Destino as much as we enjoy helping you find your perfect undergarments.
Much love from the Mio Destino team!