Sista Shei, Location: London, UK
Style: Sista Shei is the little sister of the So Shei brand and was born from the So Shei success. Taking inspiration from fairytale characters and fictional heroines. The Sista Shei design team style lingerie for a modern day Cinderella as she searches for her Prince Charming in his City Castle. All of the ranges encompass an element of fantasy, contrasting colours and fabrics caressed with a sense of gentle humour.
Many of the ranges are limited editions and all are characterised by a love of design and beauty.