February 23rd, 2008
When it comes to men’s under-garments, 2007 has been a year of seamless style. Literally. Side seams, back seams, all seams have (seemingly) been removed or reduced to enhance comfort.
Men’s underwear fabrics are stretchy – and seamless. Black, white and grey are still the most popular colours, but most ranges also feature some striking colour items.
Here’s a quick look at what two of the top brands have to offer:
HOM
With 15 years of experience, HOM’s latest collection introduces some newbies to sit alongside bestsellers.
SLOGGI
The new line Start includes sporty styles featuring:
Ginch Gonch is a Canadian underwear company, based in Vancouver, created in 2004 by Jason Sutherland and Max Feldman. The title of the company comes from the Canadian slang words for underwear (or, sometimes, knickers) “ginch” and “gonch“. Originally a men’s underwear company, they expanded early in their history with women’s wear as well. Many fashion companies create short-term or “one-off” runs of some of their clothing lines. Ginch Gonch is notable as a company for repositioning this idea as their main form of organization. Each of their underwear collections is progressively numbered, and only a finite amount of each design is made. Once a pattern or collection of briefs is sold out, under normal circumstances it will not be reintroduced.
Check out MioDestino’s range of Men’s Underwear
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